Print Component

 

    For the film promotion package, the print component entails the production of a poster advertising the film. The choices within the poster are dictated by the distribution plan (whether the film will be released theatrically or directly to streaming services). With either direction, the key art must be evident for marketing purposes. 

    With a theatrical release, there must be the title, key art, production credits, and a tagline. Within the production credits is where the theatrical release deviates the most from the streaming release. Theatrical release posters include a longer list of credits at the top or bottom of the poster (detailed below). The tagline is also different from the streaming release, involving a line that conveys a certain aspect of the film that the producers desire to convey. There is no specific outline for this line, therefore allowing for full creative freedom in what the line says. 

    With a streaming release, there must be multiple thumbnails with key art, the title, and minor production credits. For the streaming release, it deviates the most from theatrical release due to the multiple thumbnails aspect. The purpose of producing multiple thumbnails is to gain a wider viewership. Due to streaming services existing online, there is a level of control that the streaming services garner, enabling them to alter the poster that is displayed to comply with each customer's interests (the algorithm). The example that Ms. Stoklosa provided aided in explaining this aspect with more clarity- when a customer's algorithm on a streaming service indicates their interest in romance films, the thumbnail that displays in their feed for a romance film will concentrate attention toward the central couple- more so than a customer that interacts with action films more, they might want to focus on a comedic aspect of the film. This will draw them into the film more effectively. Despite the divergence in the content on the multiple thumbnails, the branding consistency must be maintained. The title should be in the same font and font color to maintain this consistency. 

    The past few weeks of research and planning have led to the conclusion that my film will benefit most from a streaming release.     

    I will research the streaming release posters for a few media texts to further my knowledge on the necessary components. 

Blonde (2022)

    The Blonde (2022) streaming release posters utilize a consistent color palette, maintaining the branding of the film. The colors are red hues that transition to pink, which are typical shades to convey femininity. The consistency in the font color and font further the branding that is created, with an intentional font choice that conveys femininity. The posters both have a release date, September 28, and the streaming service in which it will become available on, Netflix. These are crucial details to include on a streaming poster as, contrasted from theatrical release posters, the film will only become available on a specific streaming platform. There are minor production credits on both posters, but they are not full production credit lists like theatrical release posters have. 

To the Bone (2017)

    The To the Bone (2017) streaming release posters create branding consistency through the color palettes that are adopted. The grey, muted tones display the melancholic branding that is being conveyed. With these posters, there is an inconsistent font color, which is definitely something to avoid when producing these streaming release posters. The first poster displays the streaming platform and date in which it will be released, while the second poster fails to do this. There are minimal production credits, limited to actor and director names. 

- Lauren ♡