The digital portion of the portfolio project entails the development of a social media page for the production. To ensure my success in this portion, I researched the Instagram pages of prior theatrical release films to acquaint myself with conventional aspects of the pages.
Media text:
Priscilla (2023)
Social media tool:
(@priscillamovie)
^^Above are the first few posts displayed on the Instagram page
Description of types of posts:
- Still images from film with soft lighting
- Clips from the trailer and teaser (teaser is the first post pinned)
- Full trailer (the second post pinned)
- Interviews with Sofia Coppola (director)
- Close ups of Cailee Spaeny (Priscilla)
- Behind the scenes photographs
- Magazine articles regarding the movie/ prominent actors/actresses (Jacob Elordi & Cailee Spaeny)
- Award nominations/ awards won
Description of how branding is developed (or not):
- Consistent soft/ muted pastel color scheme
- Soft, cursive 60s- inspired font across all posts with text (with a Tiffany Blue-ish color)
- Feminine/ intimate visuals (corresponds to romance genre)
- Focuses on creating a consistent soft tone
- Careful curation of aesthetic to brand the film- less like a tool for promotion (subtly promotes film)
- Captions are intentional- effective in stylization as they are emotionally driven
Analysis of how you will use this to develop your own social media presence:
- Creating consistency in text is a key aspect of the branding- I like the fact that there is a motif in the coloring of the text as well (the Tiffany Blue-ish color)
- Rather than overcrowding my page with excessive text/ graphics, I will maintain a minimal Instagram page, intentionally curating every post
- Ensuring consistency in color grading/ lighting across posts to accelerate the development in branding
- Captioning will be intentional and minimal-- this will help refrain from giving too much away regarding plot details/ other details of the film-- I feel that this adds to audience engagement
^^Above are the first few posts displayed on the Instagram page
Media text:
Little Women (2019)
Social media tool:
(@littlewomenmovie)
Description of types of posts:
- Promotion-heavy posts (Big Night In, Film & Food Series, & Movies Anywhere)
- Film quotes layered over stills
- Clips from film
- Awards/ award nominations
- Features (ex: comedian Taylor Tomlinson sponsoring film)
- Costume depictions (sketches and images)
- Then vs. Now- costumes as it is a period piece
- Magazine covers of prominent actresses/ actors
Description of how branding is developed (or not):
- The page attempts to use a warm, vintage inspired brand (is more effective in the posts published near the date of the release)
- Typography is fairly consistent in posts created by the film producers, not promotional features
- Some posts reflect the period setting through costume/ muted, pastel color scheme
- Page is not fully visually consistent as it features promotions that do not match the vintage look/ typography is inconsistent in some areas
Analysis of how you will use this to develop your own social media presence:
- Ensuring my Instagram page remains visually cohesive, even during promotional posts
- Awards/ announcement postings will correspond to my established color scheme/ font choices
- Prioritize maintaining the 'world' of my film rather than switching into promotion heavy (staying intentional with every post)
- Emphasizing the brand development does not alter with time (Little Women has consistency in earlier posts, strays from that in later posts)
Media text:
La La Land (2016)
Social media tool:
(@lalaland)
again, ^^Above are the first few posts displayed on the Instagram page
Description of types of posts:
- High-resolution stills of iconic musical scenes
- Short performance clips (dance numbers, piano sequences)
- Anniversary celebration posts (ex: 9 years of La La Land)
- Cast centered posts (Emma Stone and Ryan Gosling)- mostly because of their prominence as actors/ actresses
- Soundtrack promotion posts (jazz music references)
- Fan reposts (the mood board is one of my favorites its so so pretty)
- Merchandise advertising for film (t-shirts & mugs)
Description of how branding is developed (or not):
- Strong consistency in saturated/ pastel color palette (deep blues, purples, sunset pinks) that corresponds to that of the actual film
- Intentional captions that depict the film's drama genre
- City lines- a prominent motif in the film (Los Angeles skyline, observatory scenes) reinforces setting in the film
- Musical brand identity is developed through visuals of performances/ instruments
- Overall aesthetic is cohesive and instantly recognizable as La La Land
Analysis of how you will use this to develop your own social media presence:
- Ensuring that the Instagram page correctly reflects the genre of the film
- Similar to La La Land, I will repeat key visual motifs (for example: a specific prop, color, or location) to reinforce brand consistency
- Captions will be intentional to develop themes in the film-- creating a consistent tone in the brand and intentional conveyance of tone
- Lauren ♡
.jfif)
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