Starting the Digital Component

 

    For the digital component, I am choosing an Instagram page. Instagram will best accommodate to a broad audience and allow for me to effectively create a consistent branding for the production. It provides the option to create standard posts, reels (short form videos) and highlights (click- through posts that are located near the top of the Instagram page). Though the concept of highlights is good, my social media research (detailed in a previous blog post) revealed that it is not conventional to utilize the highlights for film social media pages. 

    Starting the Instagram page entailed the creation of a profile picture. To create the profile, I went to Canva and typed out the title name and changed the colors to enhance the readability and maintain the feminine branding. In the curation of the profile picture on Canva, I learned of the Instagram link that Canva offers. It allows for creators to link their Instagram page to Canva and upload the design directly to the page. Canva also offers post and reel templates so that the content that is uploaded is formatted correctly. This feature will be very valuable during the creation of my Instagram page to heighten my organization. 

    The first post that I published to the page is intended to serve as a way to display the release date of the film. Reflecting on this now, it would be beneficial to post about the release date of the trailers themselves as well as a future post. 

    To create a sense of branding, I will rely heavily on the flower metaphor within the social media posts to create branding consistency. My second post displays a progression of the flowers as they die. It is a carousel post of four days of the flowers, linking the inner conflict of the central character with the flowers in the caption of the post that states "nothing beautiful lasts forever. °❀.࿔". This demonstrates the inner turmoil that the central character faces as she strives to accomplish perfection-- grounding the moral of the story as this perfection, this beauty she is working toward will not last forever- she will experience burnout. 

    The next post that I created reflects the aesthetically- pleasing social media presence that I strive to achieve. The post is a still post that shows the flowers once they have been knocked over and the caption says "whoopsie daisy!". This reflects my social media presence remaining in the narrative of the production, rather than straightforwardly as a marketing tool. 

    Here is a screenshot of the social media page as it is developed now: 

- Lauren ♡